American Marketing Association Las Vegas Chapter

Professional Development

Date: Wednesday, November 14th
Time: 11:15 am - 3:00 pm
Cost: $35 Members & $45 Non-Members, $25 students*
Location: Panevinos
246 Via Antonio
Las Vegas, NV 89119
Sponsor: Regis University Las Vegas

Topic: Hispanic Marketing
Speakers: Derene Allen, Ray Garza, Chrysanthe Georges, Diane Huth

The Program:

The affluent Hispanic market in Las Vegas is growing rapidly and should be and important element of your marketing plan.  Do you know how to communicate with this vital population?
 
500,000 Las Vegas Hispanics are waiting to hear from you.
 
Join the AMA and Regis University bringing you together with four Hispanic marketing experts for a ground breaking workshop on how to reach and communicate with this crucial market segment.

About the Speakers:

Derene Allen is a Managing Partner with the Santiago Solutions Group (SSG), a multicultural business strategy consulting firm. She is a Multicultural and Corporate Strategist specializing in linking the highest growth strategies with corporations' internal ability to deliver, and is an expert in creating new corporate metricing systems for multicultural initiatives.

She brings both Latin American and Caribbean as well as US Multicultural expertise, having held numerous marketing positions in the United States, Brazil, Mexico and Peru. With SSG, Allen has retooled multicultural strategies for clients such as Johnson & Johnson, Herbalife, Nestlé, Ortho-McNeil, Pernod Ricard, IDT Telecom, Campbell's, among others.

In the late 70's, Ray Garza rose to become one of the pioneers in helping to educate Corporate America about tapping the U.S. Hispanic market. 30 years later, Ray has successfully marketed products and services for some of the largest Fortune 500 Companies, has produced some of the nation's largest and most successful City events and sports and music spectaculars, which have been televised to over a quarter of a billion people throughout the world. Ray also has 15 years of social, NPO and political marketing.

Some of the companies, world leaders and City/cultural events that Ray has worked with, managed and/or produce include McDonald's, Coca Cola, AB, Procter and Gamble, Kraft General Foods. Ray was retained to produce both Ronald Reagan's Presidential Concert Celebration of the 500th Anniversary of the Discovery of America, the World Cup Qualifying Game which qualified the United States Soccer Team to participate for the first time in World Cup History and worked with Robert Evan's the Head of Paramount Pictures to internationally market Pope John Paul's film, 'The Power of Faith'.

Chrysanthe Georges is President of the Georges Marketing Group, a Las Vegas-based consulting firm dedicated to meeting the demands and needs of companies and advertising agencies seeking to better understand and communicate with Hispanics. Former President of advertising agency Adelante Hispanic Marketing, Ms. Georges has been a key influencer in creating Hispanic marketing success stories. Some of her clients include: Bank of America, Kayser-Roth, New York Life and Verizon Wireless.

A pioneer in Hispanic marketing, Ms. Georges has been marketing to Hispanics for well over a decade. She has worked in the Latin America division of Avon Products, held senior management positions at Citibank and MCI, and led the advertising teams of DMB&B in efforts to support Hispanic marketing launches for telecommunications leaders Sprint and SBC.

Ms. Georges is considered a superior Hispanic marketing strategist and is expert in developing programs that address the intracultural marketing challenges of the growing U.S. Hispanic population. A leader in her field, Chrysanthe and the teams she has led have been the recipients of numerous industry awards and accolades. These include: John Caples Award, DMAW Maxi Award, Communicator Award, AGC Graphic Arts Award and Echo Award Finalist. In addition Chrysanthe was a nominee for Hispanic Direct Marketer of the Year in 2003.

Diane Huth is a nationally-recognized Hispanic marketing and branding expert, with more than 20 years experience working for leading consumer packaged goods companies including RJ Reynolds, Johnson & Johnson, Frito-Lay - PepsiCo Foods International, and Carnation /Nestle.

As VP of Marketing for Mission Foods, she was responsible for the national introduction of more than 15 products, including the launch of Guerrero Tortillas, which grew sales to more than $100 million in its first year on the market. As Director of Marketing for CBS TeleNoticias, she was responsible for the 24-hour news network's marketing and promotional activities in the US and 22 countries of Latin America.

Today Diane uses her Hispanic marketing expertise working for ADVO, a division of Valassis, developing national and regional print advertising solutions for Hispanic agencies and marketing organizations Diane speaks fluent Spanish and Portuguese, has both an MA in Spanish and an MBA in International Marketing, and has lived and worked in Spain, Mexico, Brazil and Portugal.

About the Sponsor:

Regis University Las Vegas is an extension of one of the west's oldest and most respected universities. Rich with Jesuit tradition, the Las Vegas campuses and our main campus in Denver offer adults classroom-based and optional online choices in higher education. Regis provides convenient learning formats and options to serve adults who wish to advance in their careers, change professions, or update their knowledge and skills.

For more information, please visit RegisLasVegas.org.

 

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