American Marketing Association Las Vegas Chapter

AMALV Monthly Luncheon

Date: Thursday, April 5, 2007
Time: 11:30 am - 1:00 pm
Cost: $35 Members & $45 Non-Members
Location: Las Vegas Country Club
3000 Joe. W. Brown, Las Vegas, NV 89109 (Behind LV Hilton) seating.


Topic: Be the Elephant
Speaker: Steve Kaplan - The Difference Maker, Inc.

More Info:

Steve Kaplan of The Difference Maker will be the guest speaker at AMA's signature luncheon, which will be hosted on Thursday, April 5.

Our location, effective in April, will change to the Las Vegas Country Club, located at 3000 Joe W. Brown Drive, which is just behind the Las Vegas Hilton.

Steve Kaplan's presentation, "Be the Elephant," will focus on growing business and will include discussion on topics including: How to get customers to fund growth; how a sales force can lead company growth; when is the best time to expand; how to maximize new business activity and how to use strategic alliances.

Kaplan began his career by turning SCA, a basement operation into a $250 million, 1,300 employee marketing, database and market research company spanning in over 23 countries.

Kaplan has delivered hundreds of speeches on a variety of business topics and has appeared a number of times on NBC, CBS, FOX, national cable networks along with radio and print publications to discuss his business experiences and insight.

About the Presentation:

Presentation will focus on growing the business and may include:

• How to get a customer to fund your growth?
• How the sales force can lead company growth?
• Should you be selling new things to the same customers? Or the same things to new customers?
• When is the best time to expand?
• How to make sure that the business is on solid footing and can handle the growth?
• How to identify and mitigate the killer mistakes that can bury a company?
• What about my employees? Will some get jealous if I promote one of them to run the new venture?
• How to maximize the value of my new business activity?
• What are strategic alliances and how can I utilize them?

About the Speaker:

Steve Kaplan began his career by turning SCA, a basement operation into a $250 million, 1,300-employee marketing, database and market research company spanning 23 countries. Over the past 20 years, he has owned and advised more than 100 businesses of all sizes and industries restructure themselves, increase their sales by getting big customers, get funding, improve efficiency, boost morale, expand into new markets, and evaluate exit strategies. Recently he has been the managing partner in a company specializing in providing equity and operating advice to businesses.

Steve has delivered hundreds of speeches on a variety of business topics and has appeared numerous times on NBC, CBS, FOX, national cable along with radio and print to discuss his experiences and insights. He has also written articles for business magazines in the US and UK.

His vision and leadership made BountySCA Worldwide one of the world's leading marketing services, database, and media organizations. He was a member of the executive committee of EuroRSCG, a 176-company conglomerate, and is the founder of The Difference Maker Inc., a company specializing in providing packaged tools and advice across a variety of business disciplines. He is the owner of the investment firm Kaplan Enterprises LLC and a partner in eSkape, a 60,000-square- foot Chicago-area family entertainment center. In addition, Steve is the New York Times, Wall Street Journal, USA Today and Business Week best selling author of "Bag The Elephant: How To Get & Keep Big Customers" (Bard Press 2005) and has two additional books scheduled for publication, the first to be released in February 2007.

Steve believes that business and life should be an adventure and that both should be pursued with passion and vigor. Business unto itself is not enough to fulfill this life philosophy rather it's a cornerstone to making your true passions a reality. Some of the more unique adventures Steve has experienced include: Scuba Diving with Hammerhead Sharks in Galapagos Islands and Whale Sharks in the Chale Islands, Afrcia; Running with the Bulls in Pamplona, Spain; Ski Paragliding in Verbier, France; Bungee Jumping; Gorilla Trekking in the Congo; Whitewater Rafting; Hot Air Ballooning Over the Masa Mara, Africa; Safaris in Kenya and Tanzania; Body Rafting, New Zealand and Running Marathons.

Steve also chairs the Kaplan Family Foundation, a private foundation dedicated to the advancement of entrepreneurship in the youth of today.

Click here to RSVP online Now!

Sponsor Information:

Annual Sponsor:
Jeff Helvin with Cenicola-Helvin Enterprises/BannerView.com

Luncheon Sponsor:
Ruth Lauber with So Vegas Magazine

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